A media event this significant obviously spurred much chatter online, and dozens of global brands took to their social media accounts to cash in on the buzz, tweeting and facebooking jokes, puns, graphics, and special offers loosely linking their products to the happenings in Westeros.
While some may find the gesture a bit contrived, it's actually a savvy move for brands to stay on the pulse of the entertainment zeitgeist. Media events like the "Game of Thrones" premiere present virtually cost-free opportunities for marketers to playfully engage with an established group of potential customers whose interests are clearly-defined. It's hard to determine whether this method is charming enough to woo viewers into purchasing a totally unrelated product, but at the very least, the effort demonstrates to fans the value of their devotion. And who doesn't want to feel that?
Check out Mashable.com's list of amusing "Game of Throne"-themed tweets and check out Branding Los Angeles list of Online Public Relations and Social Media Services for more insight on how to expand your customer base.
